Sui Generis in the Press | 20th Anniversary Archive

Sui Generis · San Francisco · 2006—2026

Twenty years of style.
Made possible by this city.

On October 16, Miguel and Gabriel gathered friends, chosen family, clients, consignors, local businesses and the Castro community for a 20th-anniversary gala. The evening held a little of everything Sui Generis is: fashion, performances, the music that has filled the shop for years, and a few joyful tears.

Supervisor Rafael Mandelman presented a proclamation from the City and County of San Francisco recognizing Sui Generis Day for the second time in twenty years. Hosted by Juanita MORE!, with a performance by Mr. David Glamamore and rotating DJs, the celebration became a thank-you to the community—and to the singular style San Francisco brings to residents, visitors and friends around the world.

Coming soon · A short video directed by Luke Anthony and Scott Saraceno, alongside a photographic journey through twenty years, documented by Miguel Flores.

Supervisor Rafael Mandelman’s Chief of Staff presents the proclamation beside host Juanita MORE!. Photo: Miguel Flores.
Supervisor Rafael Mandelman’s Chief of Staff presents the proclamation with host Juanita MORE! · Photo: Miguel Flores

As featured in

The New York TimesGQForbesSan Francisco ChronicleSFGATE

01 / In the spotlight

Twenty years. Still making news.

Our founders, our neighborhood, and two decades of doing fashion our own way.

02 / The collected stories

A little history. A lot of style.

Profiles, shopping guides, and recognition from the Bay Area and beyond.

Coverage is ordered newest to earliest. Our verified archive begins in 2010; earlier records are still being recovered.

2020–20267 stories
2015–20199 stories
2010–20149 stories

03 / Other points of view

From the style community.

Independent voices, personal shopping guides, and conversations with our founders.

Blogs & independent coverage8 stories

For the next story

Let’s talk.

Interviews, press pulls, and approved high-resolution imagery. Get in touch with the Sui Generis team.

Contact press & media ↗

Publication logos identify the original publishers and link to their press cards below. All trademarks belong to their respective owners. Entries include independent editorial coverage, labeled blog posts, a company release, and official recognition.