Sheet 01
The house story
Giorgio Armani S.p.A. was established in Milan on July 24, 1975 by Giorgio Armani and Sergio Galeotti. Armani's history is inseparable from softened tailoring and restrained luxury, but authentication is complicated by the breadth of the family: Giorgio Armani, Emporio Armani, historical Armani Jeans/Armani Collezioni, A|X and licensed categories can have legitimately different labels, manufacturers and price points. Key anchors include 1975 Giorgio Armani; 1981 launch of Emporio Armani and Armani Jeans; 1991 A|X Armani Exchange; and Autumn/Winter 2018–19 adoption of Certilogo brand protection, progressively extended across lines. Use line history to avoid comparing the wrong label family.

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