Sheet 01
The house story
John Varvatos launched his namesake menswear brand in 2000 in New York, combining tailored menswear with a strong rock-and-roll vocabulary. The business expanded from clothing into footwear, bags, belts, eyewear, watches, fragrance and collaborative product. Use 2000 as the namesake brand launch. Retailer archives, style references and collaboration release records are useful dating tools, especially because distressed finishes and vintage-inspired typography can make newer pieces appear older than they are.

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