GayCities
2026
Sui Generis turns 20: Inside the Castro's favorite gay-owned consignment boutique
A 20th-anniversary profile of the founders, the store’s history and its role in the Castro.
Read the story ↗Sui Generis in the Press | 20th Anniversary Archive
Sui Generis · San Francisco · Since 2006
In very
good company.
Twenty years of singular style. A collection of stories from the publications that have followed our journey — from a Castro original to a destination for designer consignment.
20Years of Sui Generis2006 — 2026
As featured in
01 / In the spotlight
Twenty years. Still making news.
Our founders, our neighborhood, and two decades of doing fashion our own way.
48 Hills
2026
At Sui Generis, 20 years of fierce looks and immigrant vision
A feature on the founders, fashion, immigrant family histories and the store’s place in a changing San Francisco.
Read the story ↗Hoodline
2026
Sui Generis Celebrates Two Decades in the Castro With Gala & Celebration
Coverage of the anniversary events and the store’s 20 years in the neighborhood.
Read the story ↗Bay Area Reporter
2026
Business Briefing: Castro’s Sui Generis announces china anniversary plans
An announcement of the two-day anniversary celebration and the founders’ plans for the business.
Read the story ↗Gloss Magazine
September 15, 2026 · Special feature
Sui Generis Celebrates 20 Years in the Heart of the Castro, A Friends and Family Fashion Affair!
Aaron Wessel’s anniversary feature covers the founders’ history, the store’s evolving online experience, and its two-day celebration.
Read the story ↗02 / The collected stories
A little history. A lot of style.
Profiles, shopping guides, and recognition from the Bay Area and beyond.
Coverage is ordered newest to earliest. Our verified archive begins in 2010; earlier records are still being recovered.
2020–20266 stories
Sustainable Jungle
2026
13 Best Thrift Stores in San Francisco (2026)
A San Francisco resale guide that includes Sui Generis in its local store selections.
Read the story ↗Secret San Francisco
September 4, 2026
18 Best Vintage Clothing Stores in San Francisco
A city guide featuring Sui Generis and its mix of designer, vintage and emerging labels.
Read the story ↗40 of our favorite San Francisco shops
A local-business guide recognizing Sui Generis as a longtime Castro fashion destination.
Read the story ↗7×7 Bay Area
2023
6 Must-Shop Consignment Stores in San Francisco
A city consignment guide describing Sui Generis’ men’s and women’s designer selection.
Read the story ↗7×7 Bay Area
2022
The Best Vintage Stores + Collections in San Francisco
A local vintage-shopping guide featuring Sui Generis.
Read the story ↗Hoodline
2021
Castro Business Briefs: Sui Generis turns 15
A 15th-anniversary update on Sui Generis and its return to 2231 Market Street.
Read the story ↗2015–20199 stories
Time Out San Francisco
2018
Sui Generis Consignment
A shopping profile of the Castro store and its designer consignment selection.
Read the story ↗48 Hills
2018
A window on the latest leather looks for Folsom
A neighborhood feature about Sui Generis’ Folsom Street Fair window and the store’s leather selection.
Read the story ↗CBS San Francisco
2017
Best Consignment Shops in San Francisco to Sell Clothing and Accessories
CBS included Sui Generis in its guide to San Francisco consignment shops.
Read the story ↗Hoodline
2016
Sui Generis Celebrates a Decade in the Castro
A 10th-anniversary feature tracing the shop’s beginnings on Church Street and growth in the Castro.
Read the story ↗City and County of San Francisco
2016
Sui Generis Day proclamation
The city recognized Sui Generis’ tenth anniversary with a proclamation naming October 8, 2016 Sui Generis Day.
Read the story ↗10 of the Best Online Vintage Stores for Men
GQ featured Sui Generis for its selection of designer suits and shirts.
Read the story ↗Men jump on resale bandwagon
A report on the growth of menswear resale, with Sui Generis and its founders among the local examples.
Read the story ↗Sui Generis expands mens’ formalwear, Mr. Pearl in S.F.
A report on the expansion of Sui Generis’ menswear and formalwear offering.
Read the story ↗PR.com
2015 · Company release
Sui Generis Consignment to Unveil Retail Revamp at Their Men’s Stores
A company press release announcing a retail revamp; included here as self-published news, not independent editorial coverage.
Read the story ↗2010–20149 stories
SFist
2014
The 11 Best Vintage Stores in San Francisco
SFist included Sui Generis in a guide to the city’s vintage stores.
Read the story ↗Racked San Francisco
2014
Inside the Luxe, Glam, New Location of Sui Generis Illa
A store feature on the new Sui Generis Illa location and its designer womenswear selection.
Read the story ↗Warming trend: Summery florals and dresses warm up to S.F.’s fall
A fashion shopping story that cites Sui Generis as a source for a skirt.
Read the story ↗Racked San Francisco
2013
Gwyneth Paltrow Approves of SF’s Sui Generis for Vintage
Racked reported on Sui Generis appearing among Gwyneth Paltrow’s San Francisco vintage-shopping recommendations.
Read the story ↗Consignment Shop Treasures: Where To Go And What To Buy
Forbes profiled Sui Generis Illa Boutique as a distinctive women’s consignment destination.
Read the story ↗CBS San Francisco
2012
Best Vintage Stores in San Francisco
A CBS San Francisco vintage-shopping guide that includes Sui Generis.
Read the story ↗Sui Generis Consignment — now, womenswear too
Coverage of the launch and curation of Sui Generis womenswear.
Read the story ↗Womenswear boutique in the Castro suits all tastes
A profile of Sui Generis Illa Boutique and its designer consignment assortment.
Read the story ↗A Consignment Store Run As If By Museum Curators
The New York Times described the store’s carefully curated approach to consignment.
Read the story ↗03 / Other points of view
From the style community.
Independent voices, personal shopping guides, and conversations with our founders.
Blogs & independent coverage7 stories
And Everything Nice
2026 · Blog guide
a nice guide: vintage shopping in sf
A San Francisco vintage shopping guide that recommends Sui Generis for designer pieces.
Read the story ↗And Everything Nice
2026 · Blog guide
queer-owned business guide to san francisco
A local blog guide recognizing Sui Generis as a queer-owned Castro business.
Read the story ↗Haute Khuuture
2019 · Blog guide
San Francisco for Our 3 Year Anniversary
A personal travel blog recommends Sui Generis during a San Francisco anniversary trip.
Read the story ↗Put This On
2016 · Blog review
Store Report: Sui Generis San Francisco
A menswear blog’s detailed store visit and review of Sui Generis’ selection and service.
Read the story ↗The Garb Wire
2015 · Blog interview
TGW Q+A: Sui Generis, San Francisco
A menswear blog Q&A with co-founder Miguel Lopez about the store, its curation, and San Francisco style.
Read the story ↗Nick Verreos
2014 · Blog mention
Project Runway: Under the Gunn — Nick’s Looks, Episode 4
Designer and television personality Nick Verreos notes sourcing a YSL pocket scarf at Sui Generis.
Read the story ↗Fashion School Daily
2012 · Blog interview
Industry Interview: Miguel Lopez
A fashion-school blog interview with co-founder Miguel Lopez about the business and his work.
Read the story ↗For the next story
Let’s talk.
Interviews, press pulls, and approved high-resolution imagery. Get in touch with the Sui Generis team.
Publication logos identify the original publishers and link to their press cards below. All trademarks belong to their respective owners. Entries include independent editorial coverage, labeled blog posts, a company release, and official recognition.
