Sheet 01
The house story
Adele Casagrande and Edoardo Fendi opened their Rome fur and leather-goods workshop in 1925. Karl Lagerfeld joined in 1965 and created the FF / Fun Fur logo, which became one of the house's defining graphic codes. Fendi's bag history includes Selleria craft and later icons such as the Baguette, so authentication must account for model and era. Useful anchors include 1925 founding, 1965 Lagerfeld/FF identity and later bag eras. Fendi's current Selleria program includes a distinctive sterling tag with a unique serial number and 1925 engraving on Selleria icons; that modern feature should not be expected on every Fendi bag.

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